seeita100

Affectionately known as Jb, seeita100 is a nineteen-year-old music producer based in Edinburgh. British and French by nationality and mixed in heritage — his mother's side largely Mediterranean, his father's English and Ghanaian — he is the oldest of five, and he has just completed a design and innovation degree with the Open University, a course he started at sixteen.

The music moves between solo productions and a constant stream of collaborations, and the collaborations are the story: a circle of underground artists he rates and pushes — RainingLol, bbymahd, Vat6ré, hailmonte, retroz, uhsainttt — and a producer network that reads like a roll call: ZAD, EASTERP1NK, BLEEDTEK, 1700BRODY, MINO, SXRAPT, XKW, VIVA and more. The community lives on Instagram and Discord, where he is most active.

And the records carry. He produced “EverLast.” for Spotify-verified Vat6ré, his beats have run as original sounds on Kim Kardashian and North West's verified TikTok, and the work keeps finding broader circles — most recently catching the attention of ApolloRed1, Playboi Carti's cousin and the first artist signed to his YVL label.

And in recent weeks the work has turned inward too: seeita100 and his dad have been building dmo.studio, the platform behind seeita100.com — the home for the beats, the network and everything above.